As an important niche LED display, LED the development of the light pole screen will lead to the development of the whole LED display industry, and throughout the entire Chinese LED display industry, the big but not strong state has been unable to reverse, and change the state of the most important thing is to form the core competitiveness, which requires companies to have advanced technology, perfect after-sales service, and brand competitiveness.
In recent years, lamp bar screens have been highlighted in many cities, such as xuzhou in jiangsu province, where the first batch of intelligent lamp bar screens were piloted as early as 2016, with powerful functions.In addition to the basic functions of road lighting, it integrates multiple functions such as street wi-fi, camera, voice broadcast, display screen, indicator, environmental detection (PM2.5), meteorological detection, mobile phone charging and automobile charging piles.Tianjin, shenzhen and Beijing all have pilot LED light pole screen projects, and the actual effect has been accepted and recognized by relevant government departments.
Light pole can screen natural popular in cities has its unique advantages, from was replaced with the LED lighting panel light boxes advertising contrast has many advantages, the LED light pole screen can show the dynamic video advertising, can express more propaganda, also more eye-catching, light pole screen have syncing and synchronous playback, plus more than 140 degrees can design point of view, on the road this in a hurry, even look in sitting in a moving vehicle, also won‘t miss the advertising content.Driving on the expressway, no matter how far the traffic is, there is always the company of hd street lamp screen broadcasting content, which also has considerable effect on relieving driver fatigue driving.
As far as the lamp pole itself is concerned, there is no special technical barrier in the production, and the installation of photo has unique advantages for the traditional outdoor screen, which can achieve such practical effects. Besides these advantages, the policy support of smart city is also beneficial to grasp the pain points of integrated information.It integrates the surrounding environment well, breaks the limitation of traditional media advertising information, and changes the status quo of insufficient brightness of traditional display and insufficient convenience of information replacement.The realization of the network broadcast, through the network reversed this pain point.
And from the amount of advertising is to, light box advertising is only one, less change of it is very trouble, not only cost a lot of manpower and material resources, financial resources, the effect also is bad, and the screen has a strong light pole control system, only with the help of a control system can control the light pole change screen advertising, is very convenient.Its life is also very long, light decay degree is relatively small, more durable, service life is 10 years commonly.
Wisdom of LED lamp post screen not only can play audio, video, text and other multimedia content, can also use a mobile phone connected wi-fi Internet access, video monitoring road information, the display of temperature, humidity, wind direction, wind speed, PM2.5 values, such as environmental data, at the same time can also play the convenient service information, such as commercial value and the service function of the people‘s livelihood, people can timely attention to the change of the surrounding environment, and make corresponding response to life and production.
By the first half of 2018, China‘s total expressway mileage is nearly 140,000 km, and the total highway mileage is nearly 5 million km, ranking the first in the world. The increase in highway construction has promoted the booming development of outdoor advertising industry, which has led to the increasing demand for lamp pole screen in the market.With the maturation of naked eye 3D, VR, AR and other technologies, there will be more possibilities for the future of the lamp bar screen, and the development of the lamp bar screen will also usher in a major outbreak trend.
As an important niche LED display, LED the development of the light pole screen will lead to the development of the whole LED display industry, and throughout the entire Chinese LED display industry, the big but not strong state has been unable to reverse, and change the state of the most important thing is to form the core competitiveness, which requires companies to have advanced technology, perfect after-sales service, and brand competitiveness.
At present, many enterprises in the LED display industry are mostly small and medium-sized enterprises. Many of such small and medium-sized enterprises suffer from the industry homogenization and the prevailing price war, just like a drowning child who will catch whatever he sees and do whatever he can make money.These enterprises stand in chaos, often no matter what segment of the screen, as long as there is a market to find a way to enter, whether the traditional screen, transparent screen or bar screen are to get involved, resulting in a lot of business and technical miscellaneous but not exclusive but not sophisticated enterprises.
As the saying goes: the greedy bite is not rotten!This is the current situation of many enterprises and the reason why the industry is large but not strong.No matter what the customer wants, the screen can be satisfied basically, many enterprises claim to be able to do, do not have their own features and expertise.In shenzhen, there are numerous companies making LED screens, and only a handful of companies making light pole screens and not other screens.These enterprises do not have the strength of large enterprises, and their own energy will be dispersed, so how to form a competitive?
We should draw inspiration from the development of the whole LED display industry from the success of LED light pole screen.First of all, the construction of smart cities will undoubtedly create opportunities for the outbreak of LED light pole screen based on the general situation of building smart cities in different regions. Then, can the entire LED display industry catch the express of smart cities?The answer is yes.
In addition, the wisdom light pole led screen, also benefits from blended in many high tech and the surrounding information, now the feeling of the high and new technology give a person with tall, what don‘t even need to high and new technology, many familiar technology can also bring different spark, the surrounding information make light pole screen that a single product into local, very grounding gas.Our LED screen should also be like this, combining more high and new technologies in technology, and returning to life in application and becoming grounded.In this way, the LED display industry can definitely have a different situation.
If the LED display industry wants to be really strong, it needs to focus on each segment field, and each segment field needs more enterprises to operate and research, and form their own core competitiveness. Only in this way can the LED display industry become better and better.
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